Anna, Our apologies for the delay in answering your question. This was a broad question that could cover a few industries. So let us know if you need further details.
Marsha has this reply.
If it’s TV we us Focus Groups to ascertain if a marketing program will attract TV audiences; we also use Nielsen ratings and shares information to create programs that attract like-minded viewers.For the question is print of DM, I would imagine our customer retention expert would be better able to answer this question. There are a many programs that can fragment consumers into patterns by where they live, what purchases they make, what magazine subscripts they subscribe to. We are not currently using any specific program in marketing analysis we will research further and provide you with some choices. There is an subsidiary of SK+G advertising that does exactly this type of consumer sorting. It involves intricate processes that integrates Database consolidation, consumer profiling and segmentation, analytic based marketing strategy, ROI management, Web 3.0 solutions, etc.
June 24, 2009 10:28 PM
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=2e06ea63-8a76-4b07-96ee-9e44e97f586f)
No comments:
Post a Comment
Please provide as much detail as possible, such as Industry and size of business.